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Outdoor advertising Lithuania Pan-Baltic roll-up 25 Aug 2026

Delfi owner Ekspress Grupp buys screen operator LT Advert — closing the Baltic map

Estonian media group Ekspress Grupp — owner of the Delfi portals in all three Baltic states — has been cleared to acquire, through its subsidiary LT Screens, 100% of LT Advert and with it sole control of Pakelk akis and Dizarto reklama, which rent digital outdoor-advertising screens and surfaces on buildings across Lithuania. The group already runs screen businesses in Estonia (Linna Ekraanid) and Latvia (D Screens), alongside the Biļešu Paradīze ticketing platform. The notification was filed on 6 August.

Our take This is not a media company diversifying — it is the third country of a deliberate pan-Baltic digital-outdoor roll-up. Once a strategic has proven a model in two markets, completing the third is almost mechanical, and local niche operators become natural targets at that exact moment. For owners the lesson is leverage: when a buyer is assembling a regional network, being the missing piece is the strongest negotiating position an SME can have.
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