Outdoor advertising
Lithuania
Pan-Baltic roll-up
25 Aug 2026
Delfi owner Ekspress Grupp buys screen operator LT Advert — closing the Baltic map
Estonian media group Ekspress Grupp — owner of the Delfi portals in all three Baltic states — has been cleared to acquire, through its subsidiary LT Screens, 100% of LT Advert and with it sole control of Pakelk akis and Dizarto reklama, which rent digital outdoor-advertising screens and surfaces on buildings across Lithuania. The group already runs screen businesses in Estonia (Linna Ekraanid) and Latvia (D Screens), alongside the Biļešu Paradīze ticketing platform. The notification was filed on 6 August.
Our take
This is not a media company diversifying — it is the third country of a deliberate pan-Baltic digital-outdoor roll-up. Once a strategic has proven a model in two markets, completing the third is almost mechanical, and local niche operators become natural targets at that exact moment. For buyers the flip side is leverage: when a regional network is being assembled, the missing piece holds the strongest negotiating position an SME can have.